Innovation JP 2020, implemented by JP at the commencement of the 2009 financial year, is a long-term vision that sets out the future direction of the Company. Innovation JP 2020 will guide the company's managerial efforts and business activities to ensure that we do not waver from our goals amid the dramatically changing business environment.

JP Group Vision for 2020

1. 1．For the JP Group and its superior capabilities to be recognized as indispensable by our business partners.
2. 2．For the JP Group to utilize its ability to view situations from a broad perspective as it continues to create new value.
3. 3．For the JP Group to make it's business truly global.
4. 4．For the JP Group to contribute to the creation of a bountiful planet and a comfortable society.
5. 5．For the staff of the JP Group to live an enjoyable and full life through their work.

JP Group Goals for 2020

1. 1．To increase its share of the volume of total domestic paper and paperboard sales
2. 2．To double its domestic sales of non-paper and paperboard items against fiscal 2008 figures
3. 3．To triple its overseas sales against fiscal 2008 figures