The world is facing significant change on a variety of levels. Given these circumstances and in a new era of business, for companies to create new value they must not merely continue on in an extension of their past activities, but must create change and challenge themselves.
At the Japan Pulp & Paper Group, we are revising our main business segments around our current business activities, changing the Group’s structure and challenging ourselves in new fields.
To keep our shareholders informed of the Group’s business direction, bring the continually diversifying parts and members of the Group together as one, and to further accelerate the Group’s growth strategy, we have embarked on a new journey forward under our new Group brand, OVOL.
Furthermore, to illustrate the thinking in support of this OVOL brand, we have also created a corporate philosophy, which expresses the Group’s shared values and mission and clearly defines what we should be proactively doing as a Group.
Throughout the long history of the human race, paper has always existed alongside us and has been an integral part of our lives. While continuing to focus on this material, which represents a wealth of potential and possibilities, the Japan Pulp & Paper Group will enhance its corporate cohesion under the OVOL brand and remain committed to creating new values in paper and what lies beyond.
THE MEANING BEHIND THE BRAND LOGO
The two Os in the OVOL logo symbolize the global expansion of the Japan Pulp & Paper Group. The shape of the striking logo is not only reminiscent of a celestial orbit and ovals, but the repetition within the letter O represents a smooth and never ending continuity, nature and familiarity, as well as the direction of the Japan Pulp & Paper Group in its global expansion, and these are conveyed in a unique way that is both visual and almost aural. The letters of the logo include the word “VOL”, which conveys an image of flying in languages with a Latin origin such as French, and the four letters of “OVOL” represent both “the power to fly into the future” and the possibilities of a story’s new beginning.
WHAT THE BRAND COLOR SYMBOLIZES
The gray used as the brand color has a high affinity with other colors and is also a harmonizing color that enhances any surrounding colors. As gray is a blend of all colors, it represents the cooperative ability to bring out the best in, and bring together, others. Gray also symbolizes the way of the Japan Pulp & Paper Group, which transcends time and is sought out for its significance.
Our Corporate Spirits
Nurture people through integrity, foster trust through fairness,
support society through harmony.
Carving a better future for society and the environment.
Change ourselves as
Challenge new fields with conviction
and ambitious spirit.
Create fresh global value
Paper, and beyond