Amid the continuing globalization of the Japan Pulp & Paper Group and diversification of its business activities, in order for each of the Group’s members throughout the world to better grasp the values common to the Group and enable them to come together as one and promote the Group’s business activities, Japan Pulp & Paper Co.,Ltd hereby announces the introduction of a new group brand and corporate philosophy to be adopted from October of this year.
The two Os in the OVOL logo symbolize the global expansion of the Japan Pulp & Paper Group. The shape of the striking logo is not only reminiscent of a celestial orbit and ovals, but the repetition within the letter O represents a smooth and never ending continuity, nature and familiarity, as well as the direction of the Japan Pulp & Paper Group in its global expansion, and these are conveyed in a unique way that is both visual and almost aural. The letters of the logo include the word “VOL”, which conveys an image of flying in languages with a Latin origin such as French, and the four letters of “OVOL” represent both “the power to fly into the future” and the possibilities of a story’s new beginning.
The gray used in the logo has a high affinity with other colors and is also a harmonizing color that enhances any surrounding colors. As gray is a blend of all colors, it represents the cooperative ability to bring out the best in, and bring together, others. Gray also symbolizes the way of the Japan Pulp & Paper Group, which transcends time and is sought out for its significance.
Carving a better future for society and the environment.
Change ourselves as society changes.
Challenge new fields with conviction and ambitious spirit.
Create fresh global value through diversity.
“Paper, and beyond”