News Release

Japan Pulp & Paper Company Limited commenced usage of the Group's new OVOL brand from October 2017.
Treasuring the values of integrity, fairness and harmony, the Japan Pulp & Paper Group will strive to change, challenge and create as it works as one towards the creation of a better future for society and the environment under this new OVOL brand.

THE MEANING BEHIND THE LOGO

The two Os in the OVOL logo symbolize the global expansion of the Japan Pulp & Paper Group. The shape of the striking logo is not only reminiscent of a celestial orbit and ovals, but the repetition within the letter O represents a smooth and never ending continuity, nature and familiarity, as well as the direction of the Japan Pulp & Paper Group in its global expansion, and these are conveyed in a unique way that is both visual and almost aural. The letters of the logo include the word “VOL”, which conveys an image of flying in languages with a Latin origin such as French, and the four letters of “OVOL” represent both “the power to fly into the future” and the possibilities of a story’s new beginning.

WHAT THE LOGO COLOR SYMBOLIZES

The gray used in the logo has a high affinity with other colors and is also a harmonizing color that enhances any surrounding colors. As gray is a blend of all colors, it represents the cooperative ability to bring out the best in, and bring together, others. Gray also symbolizes the way of the Japan Pulp & Paper Group, which transcends time and is sought out for its significance.